On-set and remote art direction for various projects working alongside photographers, food stylists and prop stylists. Responsible for photography pre-production briefs including visual concepts, mockups, shot lists, prop inspiration and set-build instructions. Experience with product and food photography (still lifestyle, close-crops, action shots, talent) adhering to corporate social responsibility, diversity/inclusive initiatives and AGCO guidelines.

Photography: Michael Alberstat, Mark Burstyn, Jason Hennessy, Darren Kemper, Jodi Pudge, Mark Olson, Ronald Tsang, Maya Visnyei.

Extensive experience in various formats: strategic plans, corporate literature, advertising, editorial, out-of-home, flyers, brochures, posters, newsletters and take-aways.

Advent-style box created as an exclusive holiday gift for the LCBO’s Whisky Shop collection. Creative lead for package concept, design and production as well as collaborating with several in-house departments and external vendors to fine-tune package construction and assembly, select print finishes and oversee prototypes for quality control.

From initial work-back scheduling to installation, worked on multiple facets of large-scale productions such as conferences, awards, art exhibits and tasting events. These often required mood boards, branding, site visits, stage and environment graphics, way finding, digital advertising, presentations, interactive installations and take-away items.

Wedding and bridal shower invitation packages.

Logos require a deep understanding of who the client is and how they want to be seen. This collaborative journey is always an adventure.

Original vector art for seasonal gifting bags.

Responsible for visual concept collaboration and execution through exterior graphics, point-of-sale, environment graphics, end aisles and on-shelf signage. Creative in-house lead for province-wide retail promotional thematics as well as stand-alone categories within the food & drink industry.

Design and layout of creative assets for corporate website, social media, in-store digital displays, event displays, external advertising (static, dynamic, FLIPP, Givex eCommerce, site take-overs), e-newsletters and CRM email marketing.

Photography, video and stop animation art direction for digital content.

Note: Click-though link under work sample to view live content.

Domestic violence public awareness campaign. Print distribution to multiple schools across Ontario as well as a media campaign displayed via the Outdoor Broadcast Network, One Stop Network TTC stations, Concourse Media and Tribar. Design, development and execution from concept stage to final production including photography, image retouching, pre-press and external vendor liaison. Joint project between Seneca College, Toronto Police and the Speers Society which extended to a radio discussion segment with CBC Radio.